Alexander Interiors (ai) is an award winning, industry leading interior fitout specialist in Retail, Airport Retail, Medical, Commercial, and complete Project Management. Embracing your desire for the highest quality materials and workmanship, we create world class working environments throughout Australia.

Established in 1998, Alexander Interiors built a reputation for reliable service and a commitment to deadlines resulting in a high quantity of repeat business. Winners of 9 ASOFIA Awards, Alexander Interiors experience in the shop and commercial office fitout industry is second to none. If you need a quality interior fit out, then look no further for superior service and outstanding results.

With Alexander Interiors, you can be assured that your project is in the hands of fitout professionals who uphold the principles of the Australian Shop & Office Industry Association (ASOFIA).

Alexander Interiors (ai) are shop and office fitout specialists. Our work will stand the test of time. Our Project Managers are meticulous in their preparation and planning, and passionate about delivering projects on time, with zero tolerance to fitout defects.

Using only quality materials, ai ensure your work is completed to the highest standard.

You will always receive friendly, professional and high quality service from our team. Your ideas are always welcome, strengthening our commitment to customer satisfaction, innovation and growth.

Managing Director Craig Watkinson is:

  • Past National President ASOFIA
  • Past Chair of the ASOFIA Professional Conduct Committee
  • Past NSW President, ASOFIA
  • Member of the Masters Builders Association
  • Member of ASOFIA since 1999

Our philosophy is:

  • To create excellence in all we do
  • To display the utmost integrity and honesty at all times
  • To exceed our client’s expectations, creating first class working, retail environments
  • Create a partnership with clients, to benefit, grow and rejuvenate their business
  • Strive to ensure all fitout projects are free of defects on completion, delivered on time and on budget
  • To provide first class customer service, being flexible and reliable at all times
  • To offer our staff continuous learning and professional development, allowing us to stay at the cutting edge of the shopfitting industry.
Craig Watkinson

Founder and Managing Director

  1. Past National Professional conduct Chair Person, ASOFIA
  2. Past NSW President, ASOFIA
  3. Bachelor of Commerce Degree
  4. Qualified Carpenter and Joiner since 1984
Scott Cameron

Project Manager

  1. Over 16 years in the Construction/Building/Shopfitting Industry
  2. 2007/2008 Market Walkley ‘Dux of Class Award’ from ASOFIA
  3. Associate Diploma of Applied Science (Building)
  4. Certificate IV in Project Management, Holmesglen Institute Vic
  5. Diploma in Project Management, Holmesglen Institute Vic
  6. Employed with Alexander Interiors since 1999
Stephen Chester

Company Estimator

  1. Project Estimating for over 25 years
  2. More than 29 years in the shopfitting industry
  3. Qualified Carpenter and Joiner
  4. Employed with Alexander Interiors since 2002

Alexander Interiors is a dynamic organisation that thrives in an atmosphere of growth and development. We encourage individual achievement and allow careers to flourish on merit. In the context of a rapidly developing industry, we offer numerous opportunities for training and advancement.

If you feel you have something to offer AI, please send an email to Craig Watkinson MD.

Alexander Interiors is committed to the environment and we are continually looking at ways to:

  • Minimise waste and recycle wherever possible to reduce the impact on the environment.
  • Reduce the carbon footprint of our office space operations
  • Reduce the carbon footprint of our Trade Contractor’s and Supplier’s activities

Ten years ago, AI began sponsoring a child through Plan Australia. Her name is Aba Essuon, from a community called Bando in Ghana. Now 20 years old, AI has been able to contribute to Aba’s food and education.

Plan Australia works at grassroots level to empower communities to overcome poverty, giving children the opportunity to reach their full potential. To learn more or sponsor a child, visit